Outsourcing versus in-house call center - when is it more appropriate to outsource customer care?

Ensuring quality customer care is one of the key factors in sales success. Up to 68% of customers decide whether to buy your product based on their customer service experience. It is therefore essential that you choose carefully how to provide customer support. But the question is whether it is better to have an internal team within the company, or to outsource that activity to another firm.

Internal team

An internal customer support team is an ideal solution for large companies that have sufficient space and appropriate communication tools. The team operates within the same building as you, allowing you to better control their performance. However, the biggest limitation is operating costs. Here are briefly summarized the advantages and disadvantages:

Advantages:

  • Excellent knowledge of the product
  • Quick feedback
  • Better control of the communication process between customers and operators

Disadvantages:

  • High operating costs

Customer Support Team Outsourcing

The second option that you should not ignore, especially if you are a small or medium-sized company, is outsourcing. Nowadays, more and more companies are opting for outsourcing, although having an in-house customer support team can add prestige to your business. Up to 22% of all call centers in the world are outsourced, and this trend continues to grow.

In the field of IT, outsourcing of certain tasks refers to the transfer of these tasks to an external contractor, who is usually more cost-effective and has more experience in the field. In this way, you do not have to worry about the operation and monitoring of support operators. The outsourced team can handle active calls, business opportunity processing, direct phone sales and much more at half the cost. Here are the main advantages and disadvantages:

Advantages:

  • Minimal costs - outsourcing can deliver on average up to 54% cost savings per year
  • No need to recruit new employees
  • Flexibility

Disadvantages:

  • Communication with 3rd party and overview of employees

Which customer support method to choose?

Before making a decision, it's important to remember that call centers today can perform 99% of the tasks that your internal team would do. If you opt for a company like ours, you can be sure that our operators are carefully trained and divided into projects that they dedicate themselves to in their spare time. We monitor their work using an internal app, so you don't have to worry about unfair practices. We will always provide you with a detailed report on your campaign, which we can further modify according to your needs. In addition, our quality management team constantly monitors and checks the current results. Thanks to them, over time, we improve not only in the level of quality of communication, but above all in conversion. Are you interested in similar services? Press the button, fill out our inquiry form at the bottom of the page and we will already get in touch with you.

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